You are starting a fitness business online. You’ve created your website. You’ve prepared your visuals. You’ve also taken your customers into consideration and thought about how to incorporate their busy schedule into your online training business plan.
Now it is time to sell!
Selling fitness products on social media has never been easier, especially when you know all the right tips and tricks.
Considering the fact that Instagram is one of the best platforms for fitness businesses to promote themselves, in this article, we will present to you the best ways to sell fitness products on Instagram.
Sell Fitness Products with Instagram
We assume you already have an Instagram account. If you don’t create one right now.
According to one research, Instagram is eight times greater on average than any other social media marketing platform. It is a powerful social media network and its essence of interacting through photos and videos is perfect for anyone in the fitness business.
The benefit of promoting your fitness business on Instagram is that the products or services can easily be communicated through catchy images.
It is not all about the number of followers, likes or shares. It is about who you find and how you connect with people. Remember, quality over quantity.
Don’t overlook the power of quality products and your personality to help convert followers to buyers. People do buy YOU so help them get to know you as a fitness expert.
Here are five other tips that can help you sell fitness products online on Instagram:
#1. Work On Your Instagram Content
It is important to create a content calendar with a theme that feeds a clear and specific goal. For example, let’s say your theme is to sell summer workout clothing. Your theme can be summer-body. Your posts can include couples biking, people running on beaches, and so on. All you have to do is think about summer.
There are so many themes to choose from so make sure to be creative.
Your messaging should represent the name behind your fitness business. As you plan your content strategy, always bring your Instagram followers back to the ultimate goal – to click the link in your bio and purchase your product.
#2. Sell with Professional, High-Quality, and Visually Attractive Photos
Visual content is more likely to get shared on Instagram and any other social media platform than other types of content. This is one of the reasons why more than 70% of marketers are using visual assets when promoting products or services.
Be very careful of the photos you put online. If you can’t take high-quality photos, pull from Instagram or visit a website like Unsplash. The important thing is to be creative because everyone in the fitness world responds to attractive content.
Also, it is recommendable to use visual tools to create beautiful content. The recommended image size is 1080 x 1080 pixels and a caption of 2200 characters long.
You need to make the customer think they need your product. So how can you do that? Well, it is pretty simple.
By using photos of someone else wearing or using your product will generate double the sales than just a stand-alone product photo with a white background. You have to show your followers how much better their life will be after they buy your product.
#3. Use Hashtags
If you want to become popular on Instagram and attract more followers, you must use hashtags. Make sure to research hashtags your buyers are most likely to search for. If you don’t know what hashtags to use to promote and sell fitness products on Instagram, use Hashtagify or check what your competitors are using.
Create a list of popular hashtags that can support your marketing strategy. This way everyone in your marketing team will be building momentum in that direction.
For an even better result, create your own branded hashtag.
#4. Sell Products by Creating a Challenge
The best challenge when you are selling fitness products or workout plans is customer motivation.
By creating a challenge for your Instagram followers, you will give them a taste of what your business is all about. It is also a great time to go live and connect with your followers.
Video is one of the most engaging tools, especially when you are selling products or services online.
Hosting a challenge is a great opportunity to build an online community and enhance the bond with your fans, especially when you repost their images. Let’s face it – everyone wants to be seen.
#5. Organize Your Follow Up
Having good communication with your followers on Instagram is very important. Each interaction is like placing a cold call to a new customer. That is why you need to be smart and strategic when selling fitness products online.
Create a spreadsheet with your most loyal customers and engaged followers and don’t forget to include influencers. The right customer means better customer lifetime value and more success for your business. Create special discounts and perks for them such as affiliate links, coupon codes or first peek at your new products or workout plan.
Don’t get disappointed if you don’t get the results you want from Instagram. Keep in mind that social media is just one aspect of your marketing strategy.
Measure the results and see if there is something you can change. Do things a bit differently the next time you are using Instagram to promote and sell your fitness products. You need to be patient.
Success doesn’t come overnight. But if you work hard and you are doing everything right, sales and profits will come!
Selling on social media comes with a lot of benefits. The more places you are present, the more exposure your business will have. More customers, more revenue, increased visibility and awareness, and more engagement are some of the benefits your fitness business will enjoy.
If you learned anything from our article, take this – your future customers are on Instagram shopping right now. If they aren’t looking at your fitness products, then it means they are purchasing from your competition. Don’t let this happen!