Health and fitness – it is big business. If you are fully prepared to work in the fitness industry, there is only one thing left to do – create your own website and sell fitness products online.
The easiest way to create a website is by using an ecommerce website builder. The problem is that there are so many ecommerce solutions to choose from, making it impossible to decide.
We’ve talked to successful fitness businesses and online stores and we’ve concluded that there are five features you must add to your website in order to sell fitness products and make a profit. In this article, we will present some of the needs of fitness businesses and offer some tips for implementing the features you need to grow your online sales.
The Fitness Industry These Days
Today, the fitness industry is comprised of fitness instructors, fitness facilities, group exercise instructors, personal trainers, and sports coaches. Although the needs of these experts can vary, one thing never changes – the need to attract clients.
We will be focusing on personal trainers, fitness facilities, and sports coaches as they are the groups that have the greatest need for a powerful online presence.
The fitness facilities cover everything from small fitness clubs to large commercial gyms. The fitness club sector has significantly exploded in the past couple of years, especially through the CrossFit emergence.
Personal trainers may work out of a fitness facility or be self-employed. It is a fast-growing and quite popular industry. Many people who have experience in fitness and nutrition decide to become personal trainers.
Sports coaches focus on fitness, however, their core business is centered around coaching specific techniques. A few examples include golf, tennis, and football coaches.
While stores selling fitness products online are more commonplace, there is a wide market of fitness experts whose main goal is providing services in the form of memberships, training sessions, and exercise classes.
5 Features of a Successful Fitness Website
To sell fitness products online and be satisfied with your sales you need a functional and well-designed website. You also need the right features.
Here are five must-have features to add to your fitness website:
#1. Allow Visitors to Book Appointments
Whether you are a personal trainer who is selling workout plans or a fitness facility that wants to allow visitors to book an exercise class, the ability to offer this option via your website is important for your business.
The Shopify ecommerce website platform can be used to sell both products and services, however, there are a few ways to make it simpler. You can treat the services as products and set up the inventory limit or offer specific options.
One example is Berkhamsted Fitness, a store that allows access to its fitness sessions. Customers choose to attend one or more classes per week. Personal trainers also work in a similar way and will usually sell blocks of 10 or more sessions at any time with a discount if you book more sessions upfront.
If you want to add a more advanced booking system to your website, we recommend you to try something like Book That application.
#2. Sell Digital Products
The fitness industry is driven by education and information. It makes sense of facilities and fitness instructors to use their knowledge and make a profit online. Instructional videos and digital guides are great ways for fitness and health professionals to add value to their websites.
The vast majority of fitness businesses also have a limited geographical range so it makes perfect sense to optimize the store.
Shopify is a great platform for selling fitness digital products and you can use apps like Send Owl and Fetch app to make the process even easier.
#3. Offer Additional Products or Services
If you have ever been into a gym and noticed the rows of sports clothing and supplements, you’ve seen an example of cross-selling or a secondary spend. A lot of fitness facilities today have juice bars, massage services, and beauty salons because they recognize the power of being able to sell more products to their customers.
Fitness and health businesses can generate extra revenue by cross-selling various products that meet the needs of the customers. For example, you can sell things like t-shirts, socks, etc. Consider adding the Merchify app that allows you to print-on-demand.
In the Shopify dashboard, you will find the built-in custom fulfillment functionality that allows sellers to add a variety of third-party products to their sites.
#4. Build Trust
Choosing a gym or fitness coach can be a very difficult process so it is important to provide your visitors with trust-building methods to ease the decision for the potential buyer. Implementing a review app like Product Reviews from Shopify makes it easier for the customer to read about customers’ experiences with the business.
Keep in mind that fitness is also a social-media friendly topic, especially when using photos and videos. You can implement something like an Instagram-feed onto your homepage.
#5. Add Features that Save Time
This option is important for all business owners, but for fitness professionals, the ability to automate some areas of the business is essential to enable them to sell more fitness products online.
Building a subscriber list gives fitness businesses potential clients to market to. Apps such as Email Pirate, Pop-Up WIndow, and SumoMe offer an effective way to increase the number of sign-ups.
The majority of fitness businesses can also offer a free consultation. In fact, you should make this a key feature of your website.
Another task that can be automated is that of the exercise questionnaire. (a form filled out by clients before attending their first class). By adding this form to the website, fitness businesses can improve efficiency and hopefully grow sales.
There are a huge number of fitness entrepreneurs whose core business is based around online services. If you are one of them, you could benefit from a Shopify store.
We’ve covered some of the key features that will help you build an online business and start selling fitness products online in minutes. With Shopify, you will get all those features and more.