Collaborating with other businesses and brands on social media can be a powerful marketing strategy.
In this article, we are going to show you how to make alliances on Facebook and Instagram to promote you as a fitness instructor. Also, we will share some of the most effective Instagram collaboration ideas.
How to Make Alliances on Social Media in 5 Steps
For your first social media alliance to be successful, planning is key. You need to make sure you know every step of the process.
Step 1: Find Someone You Want to Work With
A successful Instagram campaign starts with finding the right people for collaboration. Step one is searching for brands and influencers that might be a good fit for your fitness business.
Start by compiling a list of 20 possible partners. Your goal is to choose a partner that will complement your brand. Get as many ideas as possible and later you will narrow the list down.
Here are some of the things you need to consider when you are putting together your candidates’ list.
- Similar market and target audience: Collaborations on social media allow you to tap into your partner’s market and audience to expand your reach. You will want to make sure that your target audiences are similar.
- Shared digital marketing goals: A successful influencer collaboration has to be beneficial for both you and your partner. Look for fitness businesses that might have similar marketing goals to your own. That way, they will be more likely to agree with your terms and get on board with your offer.
- Complementary products and services: You don’t want to be in direct competition with your new partner. Find a brand that offers complementary products or services.
Step 2: Reach Out to Them
Now that you know how to make alliances on social media to promote your fitness business and who you want to collaborate with, it is time to reach out to them. Every business is different and has preferred ways of communication. You can first check their Instagram bio or website contact page. If they have specified their contact methods (phone, email, live chat) take your lead from that.
Email is the best way to communicate with your potential partner because after all you are negotiating a business deal and you have to be professional.
Your first email should include a question like “Do you collaborate with fitness brands to promote products and services”?
Also, you have to introduce who you are, what your brand is about, and why you wanted to reach out to them.
Step 3: Structure Your Collaboration Deal
Once you’ve found your Facebook or Instagram collaboration partner, the next step is structuring the deal. It is important to set out clear expectations about how the social media campaign is going to go.
Make sure you are clear on things like:
- The products or services that need to be promoted
- What kind of promotional efforts your partner will be doing
- What the compensation will be
- Expected results
- How long the campaign will last
Add any other details you think are important.
Step 4: Execute the Social Media Campaign
It is time for the fun part – executing the social media campaign. Make sure you’ve made all the necessary planning and preparations before you launch.
If your partner is going to help you drive sales through discounts, you have to set up trackable discount codes. If your deal is to post images of each other’s products, you will need to have all the photos edited.
Communicating with your partner throughout the campaign is important to make sure both sides are happy with the way things are going.
Step 5: Measure the Results
The final step is measuring the results of your Facebook and Instagram business collaboration. You should have set clear goals before launching your campaign and have an idea of what a successful campaign looks like.
Don’t forget about the key performance indicators and see whether you’ve met your targets. Has your follower count increased? How many clicks did your campaign generate? Has your engagement gone up?
If the results weren’t as great as you expected, try to figure out what went wrong and use the information for your next campaign.
The Best Instagram Fitness Business Collaboration Ideas
Now that you know everything about how to land your first Instagram collaboration and how to promote your fitness business on social media, let’s take a look at some of the best ways for collaboration ideas that other fitness brands have already used.
An Instagram takeover is when a different influencer or brand takes over your feed for the day. That way your fitness brand gets exposure and lots of new potential clients.
Giveaways are also a great way to boost engagement and drive lots of shares. To make giveaways even more effective, collaborate with a popular fitness brand or influencer and get them to share your photo or video.
Another simple social media strategy for fitness business is to team up with influencers and set up an affiliate program. Your new partners can promote your products or services and earn a commission for each sale. You can pay per conversion (this way you are paying for results which can ensure a good ROI).
An easy and simple way to collaborate on social media is through product shoutouts. Your partner can shout out your products through Instagram posts (photos or videos) in exchange for payment. It is easy and simple to set up and it is very effective.
Joint Product Releases
If the collaboration is beneficial to both sides you could consider working together and develop a joint product. You need to come up with a product that represents both brands and then promote that product on Facebook and Instagram.
A lot of fitness brands have seen a lot of success with joint products.
So, are you ready to try these collaborative ideas and promote your fitness business like a pro? Read more about fitness business