How to Sell Fitness Products and Workouts Online

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Let’s face it – we all want to feel healthy and fit but we all need some direction and motivation.

Between busy schedules, struggling to make changes in your diet, and feelings of inadequacy next to workout junkies at the gym, many people are looking for different directions when it comes to a healthy lifestyle and fitness.

Staying motivated and working toward your fitness goals is not easy. Luckily we have personal trainers.

If you are a personal trainer, we have good news for you – the internet has made it very simple to sell your products online and get the word out about your new fitness brand.

Ready to sell fitness products and workouts online? Here are four steps to help you get started.


4 Steps to Sell Fitness Products and Workouts Online

By following these four steps, you can easily start an online training business and increase your sales.

Step 1: Build a Following

You can’t just pop up on the fitness scene and expect people to buy from you. They don’t know about your business and the products you sell.

There is a lot of competition in the fitness industry so we recommend you spend time building up an audience through social media platforms.

Explain how you workout every day, what your motivations are, and how easy it would be for people to follow your workout plan.

You can start with social media. Instagram is one of the best platforms for fitness businesses and brands to sell fitness products online. You can use Instagram or another photo-dominated platform to promote yourself.

One great idea to get content out there is to have a theme and a product or workout plan to go with it.

For example, you can have “workout mondays” or motivation wednesdays”. Add one of your products or a segment of a workout that helps your clients reach their fitness goals. You can also add a workout video of yourself using the products you sell. Think about what will best connect you with your audience.


Step 2: Sell Fitness Products and Workout Plans

The next step is building a website to sell your fitness products and workouts. You will need your own website to display your products, as well as, your workout plans to detail your fit and healthy lifestyle.

It is best to use an ecommerce platform to promote your healthy lifestyle and sell products at the same time. Don’t forget to add a blog to your website so you can build your authority and credibility to potential clients.

Here are some important things to add on your website:

  • Before and after pictures: Ask your clients to submit their progress in photos or videos to display on your website. If you want to sell your fitness products, you want to show potential buyers that your products can help them achieve their fitness goals.
  • Workout plan teasers: Show short videos of your workout plans to entice people to purchase.
  • The products and your workout plans: You need to make sure you have a simple purchasing process available for your customers. If you are selling workout plans online, the best way to sell them is to create digital downloads or eBooks. Make sure you have great product images and descriptions that entice visitors to buy.
  • Equipment needed: It is important to clearly mention what equipment your customers will need to do their workouts.
  • Reviews from satisfied clients: Show evidence that your customers are satisfied with the product you sell. Testimonials and reviews help to emphasize your role in your purchaser’s transformations. They can help you turn an interested visitor into a paying customer.


Step 3: Market Yourself

Social media is without a doubt the best way to connect with people as you start to sell fitness products and workout plans.

However, it is important to increase your coverage so you can get more customers. Having a marketing strategy in place can’t hurt your business.

Most people looking to buy fitness products online are looking for easy-to-use products. These people also want to target something specific such as gaining muscle, weight loss, feeling more confident, etc. Finding a niche to sell your products online is key to getting more customers.

Here are some of the best resources to flesh out your digital marketing plan:

  • Blogging
  • Email marketing (newsletters, abandoned cart emails)
  • Social media (Instagram, Pinterest, Snapchat)
  • Paid advertising

As you start promoting your products and online fitness business, remember to keep your customers in mind.

People looking to buy workout plans, training equipment, apparel, etc. may be worried, insecure or lost in the fitness world. Instead of laughing, offer a solution.

Give these people an easy startup and explain how to use your products or walk them through your workout plans gently.

If you are going to sell workout plans, make sure to offer additional assistance to your clients.

Go above the plan and offer nutrition help to people who require it. We can guarantee you that your website visitors will appreciate the extra services you offer. They will know you are a serious business who takes care of the customers and will have more trust in your products.

Best Fitness Templates for Your Shopify Website

Step 4: Continue to Develop and Grow

The final step is finding the best fitness products to sell online to grow your business and brand.

Use some of the marketing strategies listed above and don’t stop once you complete all of your business goals. The key to success and increased online sales is to keep working on your products and evolving your business.

Continuing to grow also gives you a chance to attract new customers and grow your business even further.

For a fitness expert to start an online business all you need is some great products, social media presence, and a website with all of your products and workout plans presented.

Now that you know how to sell fitness products online, it is time to take action! Create your website, start selling, and collect your profit!

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