The Best Social Media Platforms to Promote Your Fitness Business

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A lot of things have changed since the days of choosing a few clients a month by hanging your flyer or business card at the gym.

Word of mouth, member referrals, and maybe a little bit of traditional advertising helped keep your fitness business booked with clients. Although these methods are still effective and referrals that come from clients you’ve helped achieve fitness goals are still some of the best sources of business, there is one other way to get your name out there as a fitness instructor.

Social media can transform your business, garner a massive following, build trust and authority, and help more people lose weight, build muscle, stay in shape, and achieve their health and fitness goals.

In this article, we will share the best social media platforms to promote your fitness business.



In the past, YouTube was the go-to place to watch how-to instructions and funny dog videos, but today it is a powerhouse for building your fitness business.

With over 1 billion users and a lot of people looking for fitness-related topics, YouTube is one of the best social media platforms to promote as a fitness instructor. One basic search for “fitness” on YouTube generates almost 30 million results.

So what are personal fitness trainers like Chris Jones and others posting videos online on YouTube? Workout videos, exercise demonstrations, nutrition advice, success stories, and much more.

Start posting your workout or advice videos about health and fitness and you can reach more people from all over the world.


Ever wonder why celebrities and political leaders talk about Twitter?

This is just another social media platform with over a billion people. In 142 characters (the amount of text you can include per post or tweet) you can reach millions of people.

Nia Shanks is a personal trainer and founder of the Lift Like a Girl movement and she actively uses this social media platform to build her business, share her philosophy on nutrition, health, fitness, and workout motivation, and connect with clients at the same time.

Twitter works like most social media platforms. All you need to do is create a Twitter account, connect with others by following their accounts, and share your own advice, tips and tricks and strategies to help people lose weight, build muscle, train better, get lean or improve their overall health.



If you though Pinterest is just a place to get ideas for a birthday party or DIY projects, it is time to give this website another try.

On Pinterest, you will find over 100 million active users and many of them are looking for health and fitness-related posts.

Natalie Jill is very popular on Pinterest. She is a health and fitness pro and serves workout plans, healthy diet advice, and encouragement to help people get in their best shape.

To make the most of this platform, it is best to combine your fitness and health knowledge with graphic design and create attractive or pinnable posts that people will share on the platform. You can create your own designs for free at websites like or or hire a graphic designer for a great price on



Facebook is by far the most popular social media for a fitness business. With more than 1 billion users, it is one of the most used platforms out there. You can tap into this massive audience for personal training leads by posting daily about health and fitness, using Facebook’s advertising platform, creating a Facebook group to generate more leads.

Ryan Spiteri is a personal trainer and in just a short time, he had attracted more than 300.000 followers and built a successful business training people in the gym and online. You will find client success stories, exercise demonstrations, fitness motivation, and some of the best fitness videos on his Facebook page.

It is a perfect example you can follow to grow your training business online. Start by creating a facebook page for your business, reach out to people in your network and invite them to share and like your posts.

Make sure to follow, like, and share posts and comments from others to expand your reach.


There is no better place to promote your training business online than Instagram. You can use your fitness photos and videos, your personal training advice, gym-selfies to attract more clients and offer your services.

Natalie Newhart is a CrossFit competitor, personal trainer, and bodybuilder who shared her journey to compete in the Ms. Olympia bodybuilding competition. More than 20.000 users were tuned in to see what happens. She also uses this social media platform to share photos and videos about training strategies, lifting techniques, nutrition advice, and exercise demonstrations.

Getting on Instagram to build a name for yourself as a fitness instructor is super easy All you need to do is take a picture or a short video of your workouts and explain your approach to training. Don’t forget to comment and like other posts, add fresh content to your account, and work on building your following.

Instagram is also a great place to connect with other fitnesses and brands for collaboration or influencers who can promote your business for free (you can offer your training services as compensation).

A lot of people come to Instagram to find fitness motivation and this is your time to capture their attention and hopefully turn them into your loyal clients.

Find a way to differentiate yourself from other fitness trainers. You can post more videos of yourself, before and after photos of your clients, and ways to get in shape and stay in shape. Share your fitness experience and knowledge through interesting photos and creative videos.

If you want to promote your fitness training business and tap into a huge audience of clients, don’t hesitate and start using social media for your fitness business and brand. Read more about

Choose at least one of these social media platforms and get started!


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