Top 10 Fitness Instructors to Follow on Instagram

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It doesn’t matter whether you want to work out on your fitness goals or see how a successful fitness business is run online, you can find everything you need on Instagram. It is one of the easiest platforms for a fitness instructor to reach out to the audience and be able to connect by images, videos, stories, products, and programs.

Some of the most popular influencers and fitness entrepreneurs are on Instagram today. If you are looking for an extra mojo to help you stick to your fitness routine or inspiration on what kind of images you want to post for your fitness clients, your Instagram feed can give you an endless supply of workout ideas.

We’ve found the best fitness pros who post useful stuff like workouts, diet plans, motivational quotes and captions that will get you excited about your new fitness business. These are people who have gained an incredible number of followers and became entrepreneurs developing their own brands and businesses within the industry.

Check them out and follow them to fill your feed with endless fitness inspiration.


Nora Minno (@noraminnord)

Minno’s workout posts will make you want to get up and move. Known for being a registered dietitian, you can use some of her meal idea posts for yourself or for your new eBook. Her meals look as delicious as they are healthy.

Shauna Harrison (@shauna_harrison)

Harrison has a Ph.D. in public health but this is not the only reason why she is one of the best fitness instructors to follow online on Instagram. She is a great source for lifestyle inspiration and a great example of how you should run your fitness business or become successful as a fitness instructor. She regularly posts videos that break down training moves so that anyone (regardless of the strength) can incorporate them into their daily workout routines.

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We made it, y’all!!! 🎉 🎄 If you’re doing the challenge, make sure you read the bottom of this caption and answer the questions!! It’s required to complete the challenge! •••••••• On the 12 th Day of #SweatMás, #SWEATADAY gave to me: 12 Jacks a Jumping 11 Plank Wipers Wiping 10 Frogs a Leaping 9 Lunges Switching 8 Legs a Lowering 7 Squats a Sitting 6 High Knees a Running 5 UpDown Planks 4 Crawling Bears 3 Bench Hops 2 Hurdle Jumps & A set of 10 burpees! ••••••••• Sweatmás participants, answer the following in the comments below: 1. Who are 2 people you saw killing it in this challenge? (Tag them & tell them!) 2. Did the burpees get easier or harder as the days went on? 3. Which of the 12 exercises is your favorite? Congrats on finishing!!! •••••••••• #holidayfitness #12DaysofSweatmás #happyholidays

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Janette Jenkins (@msjanettejenkins)

Janette Jenkins has worked with celebrities including Alicia Keys, Pink, Camila Alves, and more. She posts plenty of workout ideas (her workout ideas are always specific and tailored to her audience). Usually, her workout plans require no equipment which is great for everyone who wants to workout from home. You can also find motivating gym quotes.

Marcus Filly (@marcusfilly)

The ex-CrossFitter is known for reworking his fitness regime and incorporating his workout plans into what we know as functional bodybuilding. He posts workouts that will make you stronger and build your conditioning.

Marcus cooperates with various brands which is great as you can see how a successful trainer can advertise and promote brands.

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SWIPE 👉🏽FOR CORE PROGRESSIONS ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💊 You don't have to do the hardest movement in the book in order to get better. Rather, all you need to do is find the movement that challenges you sufficiently to get an adequate dose to change. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👀 For your movement selection variety pleasure, here is a 5 movement series of @functional.bodybuilding plank progressions. Simple to complex. Let me know what you like. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1️⃣ Elbow Plank 2️⃣ Plank Taps 3️⃣ Feet Elevated Ring Plank 4️⃣ Single Arm Single Leg Ring Plank 5️⃣ Ring Body Saw ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👁 Awaken Training Series returns Dec 29 for 12+ weeks of progressions that will take your core to a new level – and that’s just the beginning. Link in bio to grab a free sample. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #functionalbodybuilding #plankchallenge #planks #plankworkout #planksgiving #corework #awakentrainingseries #lookgoodmovewell

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Don Saladino (@donsaladino)

If you ever wonder who helps to push celebrities like Ryan Reynolds, Sebastian Stan, Blake Lively, David Harbour, and others into the good shape needed to play a role in a movie, you now know that Don Saladin, is behind their transformations. Don is an NYC-based fitness master and a great example of how an instructor can use social media to promote himself and his workouts.

He shares workout moves daily to give his followers a chance to suit up for their movie bodies too.

Kayla Itsines (@kayla_itsines)

With over 11 million followers, Kayla Itsiness is one of the most successful fitness instructors on Instagram. She is an Australian-based fitness trainer who developed a series of eBooks focusing on Bikini Body Guides and her popular fitness platform Sweat with Kayla has delivered her the best fitness guru role.

Since she began her fitness journey in 2008, Kayla has become one of the most popular and influential names in the online fitness industry throughout the world selling out eBooks in record time. Her Instagram page includes short videos of her personally performing workout moves, selfies of her, and clients who send in before and after photos. Instagram users love hew because she takes a personal approach communicating with followers, talks about personal life, family, relationships, training, and work-life.

Simeon Panda (@simeonpanda)

Simeon is a popular bodybuilder from the UK turned entrepreneur with his clothing brand and sports apparel company. He started lifting at age 16 with the goal to increase his slight size and from there, his love of bodybuilding developed.

As his knowledge and strength built he felt he wanted to share it and so advises online on Instagram on diet and lifting. His page includes visuals of him lifting or working out in the gym.

His goal is to inspire people to reach their fitness goals.

Rachel Brathen (@yoga_girl)

Yoga and lifestyle are the base of Rachel’s popular Instagram page, with visuals of herself, different yoga poses, practices, and stretches.

Her page is informal and approachable. She looks well and is promoting a healthy lifestyle and wellness. Besides being a social media yoga expert, she has written Yoga Girl which is a New York Times bestseller.

Rachel is based in Aruba and comes from Sweden.

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Introducing: Your Guide To Yoga🧘‍♀️ ⁣⁣ ⁣⁣ In the middle of all the wild and wonderful things we have been up to this year over at @yogagirlofficial we have also written… THIS! Your Guide To Yoga Is the most wonderful e-book and I know it’s going to serve so many of you. For everyone who is new to the yoga practice (or simply looking to learn more!) I have answered all the most common questions around the practice and put them together in this beautiful guide. What time of day should I practice? How many times a week? Which style of yoga is best for me? What should I look for in a teacher? This guide answers it all and more. Learn about the history of yoga, the eight limbs, deepen your knowledge around alignment, learn how to modify poses with props and get my best tips for how to find a great teacher, start up a home practice and stay motivated to get on the mat every day. Oh, and there are full yoga sequences included, too. Swipe for a sneak-peek of what’s inside!❤️⁣⁣ ⁣⁣ This month, every person who subscribes to gets the Guide for free! Choose your subscription plan (monthly, quarterly, yearly) and receive the e-book straight in your inbox the very same day. I hope you love it❤️ See you on the mat x #YogaGirl #iamayogagirl @yogagirlofficial

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Joe Wicks (@thebodycoach)

Joe Wicks is a British cook, TV presenter, and a fitness coach who’s 15-minute meals and High Intensity Interval Training workouts shot him to worldwide fame.

It all started by him posting 15-second long recipe videos online on Instagram which led to him promoting a whole range of training and nutrition inspired cookbooks. On his page you can find photos and videos describing his personal life, clint’s before and after images, and lots of workouts.

Jennifer Selter (@jenselter)

With more than 12 million followers, Jen’s net worth is over $4 million which is pretty impressive. As one of the top 10 fitness instructors to follow on Instagram, Jennifer currently runs seven social media accounts which are based on photos and videos of her trying out workouts, wearing different outfits, trying on bikinis, and more.

She is an internet celebrity, fitness influencer, and model with a huge amount of followers. Jennifer is a perfect example of a fitness entrepreneur who gained media attention through social media platforms.

Are you already following these fitness instructors? What do you think about the content (the photos and videos) they post? Would you post something similar on your Instagram page?

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